THE ROLE OF EMAIL WITHIN A DIGITAL MARKETING STRATEGY
Marketing your products and services through email is a time-saving and cost-effective way to fill your sales pipeline with high-quality leads by connecting with new prospects and reengaging your existing customers. An innovative email marketing strategy allows you to target multiple client segments with personalized messaging for optimal prospect engagement. Whether you’re delivering credibility-building content to new prospects or nurturing current customer accounts, email marketing serves as an effective, scalable way to communicate across audiences
“Email has an ability many channels don’t: Creating valuable, personal touches – at scale!”
The keys to success in Email Marketing
Your Audience(s) – who are they, and what do they want to know? Your Goals – what do you want from your audience(s)? What would benefit your business? Your Email Content – what content tells your audience what they want to know, and sets them on a journey towards completing one (or more) of your goals.
Interact with your business
Emails directly communicate with audiences on a 1-2-1 basis Emails are permanent until acted upon, and so they can be used to amplify and prolong social media & website content Email campaigns can target various audiences, effectively & efficiently, and with personalized messaging. Analytical data on Email performance can be used across all marketing efforts, Firstly, when planning your Email Marketing Campaigns, establish who your recipients should be. Basis differentiating characteristics can be simple demographic information like age, gender, geographic location, and interests. On a more detailed level, advanced demographic information such as purchasing habits, or an individual’ stage in the buying cycle can significantly impact who companies choose market to.
research beyond the business plan
Firstly, when planning your Email Marketing Campaigns establish who your recipients should be Basis diferentiating characteristics can be simple demographic information like age, gender, geographic
location, and interests. On a more detailed level, advanced demographic
information such as purchasing habits, or an individual’s stage in the buying cycle can significantly impact who companies choose market.
Online retailers such as eBay often select audiences based on their purchasing habits. i.e. emailing promotions on car care products to individuals who have previously purchased car care products on their si te. Insurers often select audiences for their Email Marketing based on their stage in the buying cycle. i.e. focusing on Emailing people whose insurance renewal dates are coming up shortly,rather than people 4 months into a 12 month policy, because the former are likely to be considering purchasing a policy in
the near future and the latter are not.
There are numerous benefits in using an in-house team, and there are also benefits to the alternative of outsourcing your email market-ing. house means having your company manage your email marketing efforts from within your organisation. Outsourcing, means to have -your email marketing efforts managed by a third party sender third party senders can develop your email marketing strategy to suit your goals, create and design the emails, include techniques and analyse your emails to improve your reach engagement and return on investment.
Our approach for Email Marketing:
Email marketing is the use of email to promote products or services while developing relationships with potential customers or clients. Email marketing allows you to target particular groups of customers or even specific individuals. Offering individual customers special birthday deals on merchandise or services is one way to do this. Leveraging our in-house opt in data and an efficient research team that can find your target audience, we create successful email campaigns for content syndication. We adhere to local privacy and data protection regulations like CAN-SPAM, CASL, GDPR, etc. This ensures the leads that come in are 100% opt-ins. Our Landing pages offer one more way to grow your email list. Using your best imagery and content, landing pages give people a clear call to action and drive email signups way, way up.
We work across geographies and can promote content in any language and target your audience with efficiency.60% of our revenue is generated through email marketing campaigns. We’re experts in outbound marketing—and we know that effective email campaigns are the result of an airtight marketing strategy. Our team expertly assesses your
Business’s needs and goals to formulate a tailored strategy based on our findings. From there, our team goes into creation mode, creating or enriching contact lists of vetted data, crafting compelling copy, launching campaigns, and managing responses. We’re your full-service email marketing partner.