A sales-qualified lead is an individual who is affiliated with a qualified prospect, (b) can make or influence the decision to purchase your product or service, and (c) is sufficiently interested in exploring solutions to engage in a meaningful sales dialog with a sales rep. In this definition, the term qualified prospect means an organization that has a need your company can address and falls within your defined target market. A sales-ready lead, therefore, falls somewhere between a raw inquiry and a BANT-qualified lead
“Turning a sales or marketing lead into a customer.”
Lead is ever qualified by Marketing
Turning a sales or marketing lead into a customer who has been engaged takes communication skills and the ability to elicit a ‘yes’ for your offerings. Skylark B2B has a team of experienced marketing professionals who have a proven track record of qualifying leads across industry verticals. With our Sales Qualified Leads, we do the initial qualifying and prospecting of the leads. Once the leads are “mature”, we hand them over to your internal sales group
We understand that your inquiries and leads are short-lived and exigent. The majority of prospective buyers, who inquire and transact online, pick the first company that gets in touch. With our quick response time in qualifying the leads, we can help you draw the most from your inquiries.
Marketing to Sales handoff
We help our clients with reviewed and Sales Qualified leads and transform them into sales opportunities. Using a combination of data quality processing techniques and online research, email follow up and phone support, we examine and analyze each lead. Our marketing experts work in close coordination with your in-house team to qualify your existing leads data well within the stipulated turnaround time.
With our lead qualification services, we help you simplify the process of qualifying, sorting, cleansing, appending and following-up on leads captured through your marketing channels
Skylark B2B enhances your lead qualification process by:
Helping you direct your sales team’s time and effort on highly qualified leads
-Improving lead quality and closure rates by supporting you with superior sales intelligence and all the data elements you need for improved conversion
-Passing on hot leads instantly to your sales team through our fast response rate and timely follow-up -Recognizing the decision-makers in the ordering process
-Creating a business development database of opt-in leads for the purpose of lead nurturing -Supporting you in improved and prioritized leads distribution among your internal sales teams. Reducing cost per opportunity and improving marketing ROI