our approach
Just to be clear—we’re a marketing agency first and foremost. It’s the core of what we do and who we are. But we’re not interested in simply having marketing conversations. We’re interested in having business conversations. What are your business goals, how’s your sales pipeline, what’s the lifetime value of a customer, what’s keeping you up at night? We don’t pose these questions to impress you, either. We care about your answers because we use them to achieve all the things you want to do, like attracting and engaging qualified prospects and growing top-line revenue.
Finding the Right Fit
All of our clients know they need help driving their marketing programs forward. But that doesn’t mean you can hire an agency and then disappear. We insist that our clients completely buy into the marketing strategy that we all agree to, and that we all understand what that buy-in looks like. In the beginning, it means investing some time to make sure the strategy is clear and roles and responsibilities for both parties are well established.
Your Growth Roadmap
Our account managers ensure that you are constantly kept in loop about campaign deliveries, challenges and/or resolutions. We provide fresh ideas for your content and lead gen campaigns; specific strategies for aligning marketing, sales and customer success. Be rest assured all our campaign deliveries would be 100% as we don't over promise and under deliver.
Marketing Team, Assemble!
The beauty of outsourcing is the mixing and matching of marketing resources that can work on your strategic plan as needed for price of hiring one full-time seasoned marketer, you can engage with an agency that brings in the specialists you need, as you need them. Our teams typically include: An account manager to oversee the engagement a project manager to drive activities forward content strategist to lead content creation and promotion A creative director to lead design projects A paid search/paid social expert to drive campaigns An executor to implement the marketing programs as created.
Review, Refine, Repeat
Your B2B marketing strategy is a living, breathing document that needs ongoing review as it unfolds. We constantly evaluate our performance with our clients expectations which allows us all to see what is working, what isn’t, what we should do more of and what we should stop doing. After all, it’s not really marketing unless it can be measured. We cook up ideas and follow trends as much as the next agency – but we love to deliver in numbers.
Creating campaigns that deliver
We know new business isn’t just sitting there waiting for you. So our team gets cracking on brainstorming and creating a B2B marketing strategy by ensuring the campaigns meet your requirement and are able to target your audience. To simultaneously meet the immediate demand for fresh qualified leads and piece together the foundational puzzle required to make marketing efficient, effective and measurable, we equally prioritize our delivery to relevant teams which work specifically devoted to a preliminary campaign.
Give us a call, shoot over an email, whatever works for you! Or you can simply fill out the Contact form.
Skylarkb2b has ability to do more with less an increasing scope of functional responsibility, typically without additional personnel or budget
